Canalys (now part of Omdia) Flash Data: Q1 2025 Global TWS Market Vendor Rankings

Release time：

2025-06-23

Latest Canalys (now part of Omdia) data shows the global TWS market rebounded strongly in Q1 2025, with shipments growing 18% YoY to 78 million units - the highest growth rate since 2021.This growth was driven by vendors' dual expansion strategy across geographies and price tiers. Apple (including Beats) maintained its global TWS market leadership with 23% share, leveraging its strong ecosystem and continued integration of health features.Xiaomi surged to second place globally, driven by strong momentum in emerging markets, with shipments jumping 63% YoY to surpass 9 million units for the first time—achieving a record 11.5% market share.Samsung (including Harman subsidiaries) ranked third with 7% market share, as both its ecosystem-focused Galaxy series and mass-market JBL lineup saw shipment growth.Harman's recent acquisition of Sound United (including Bowers & Wilkins) signals its strategic expansion into the premium audio segment.Huawei and Indian brand boAt ranked fourth and fifth, capturing 6% and 5% market share respectively.

Below are the Q1 2025 vendor rankings for key regions and markets:

Key global regions: